Recent news from around the direct selling industry.
We curate the latest news from the best companies in the direct sales industry so you can stay up-to-date on everything affecting your business.
February 12
by Direct Selling News - The News You Need. The Name You Trust.
4Life manufacturing facilities have been officially NSF certified. The National Sanitation Foundation (NSF) is a product testing, inspection and third-party certification organization that audits for the highest standards of excellence and cGMP (current Good manufacturing Practices), and is relied on...
February 12
by Direct Selling News - The News You Need. The Name You Trust.
inGroup CEO and Co-Founder Michael Hutchison was honored with the Honorary Award of the Kyiv Chamber of Commerce and Industry in recognition of his significant personal contributions, extraordinary humanitarian leadership and unwavering support for Ukraine, Ukraine inCruises Partners and Members, and...
February 12
by Direct Selling News - The News You Need. The Name You Trust.
Mary Kay Inc. was recognized for its commitment to responsiveness, empathy and excellence in service delivery by Forbes. Earning a #2 ranking on the Forbes Best Customer Service list, Mary Kay stated that this honor reflects their “enduring commitment to putting the customer at the heart of everything...
February 11
by The World of Direct Selling
Sunrider announced the promotion of two senior leaders as part of a strategic reorganization designed to strengthen regional leadership.
February 9
by Direct Selling News - The News You Need. The Name You Trust.
Partner.Co announced the appointment of Allana Hinks to Executive Director of Asia Pacific and General Manager of Australia and New Zealand. Hinks has more than a decade of leadership experience in managing high-growth organizations and brings expertise in promotions, events and field coaching. Hinks...
February 9
by Direct Selling News - The News You Need. The Name You Trust.
Coway Co., Ltd. released an official response statement to the second shareholder proposal from Align Partners Capital Management Inc. The response outlined the company’s ongoing efforts to enhance corporate and shareholder value.
February 9
by Direct Selling News - The News You Need. The Name You Trust.
From the January/February 2026 issue of DSN magazine. Here’s what we think you (and your field) should be reading, listening to and utilizing in order to stay engaged, informed and one step ahead.
February 7
by Direct Selling News - The News You Need. The Name You Trust.
Since 1963, Mary Kay’s beauty brand has been built with the purpose of transforming lives and igniting self-growth. Today, the company sees itself as “a beacon of women’s empowerment.”
February 6
by The World of Direct Selling
Zinzino has entered into an agreement, and simultaneously closed, to combine with the US-based direct sales company It Works!.
February 5
by Direct Selling News - The News You Need. The Name You Trust.
LifeVantage Corporation announced the planned retirement of Chief Executive Officer Steve Fife. Effective April 2026, Fife will retire from his position as President, CEO and member of the board of directors. The board has already begun an extensive executive search and anticipates announcing Fife’s...
February 5
by Direct Selling News - The News You Need. The Name You Trust.
Natural Health Trends Corp. announced its financial results for the fourth quarter and full year 2025. Revenue during the fourth quarter grew by 3% sequentially to $9.7 million, but declined 10% year-over-year. Fourth quarter operating loss was $635,000 with a net loss of $588,000. Active Member numbers...
January 30
by Direct Selling News - The News You Need. The Name You Trust.
The Florida Direct Sellers & Consumers Coalition held its inaugural kickoff event at the Florida Capitol, gathering business leaders, entrepreneurs, policymakers and industry advocates to advance its mission to “protect and strengthen the direct selling channel in Florida.”